Hyvä frontend

Hyvä is a frontend theme for Magento 2. It replaces the bloated Luma stack with a modern, lightweight alternative that’s built for speed and simplicity. It uses TailwindCSS and AlpineJS instead of the complex mix of RequireJS, Knockout, and LESS that Magento ships by default.

Why does that matter? Because Hyvä drastically improves your store’s performance, cuts down development time, and makes life easier for both developers and customers. Faster site, better UX, fewer headaches. That’s it.

If your current Magento frontend is slow, hard to maintain, or just not doing its job, Hyvä fixes that. No magic. Just better architecture.

Put simply: a lot faster.

Luma is bloated. PWA Studio is complex. Both can slow your site down with unnecessary scripts, styles, and rendering overhead. Hyvä strips all that down. It focuses on performance from the start. No patching, no duct tape.

In real-world numbers? Most Hyvä stores hit 90+ scores in Google PageSpeed Insights right out of the box. That’s on both desktop and mobile. It’s not just about scores though. Faster load times mean better UX, better SEO, and better conversion rates. Less waiting. More buying.

So, if your store feels sluggish or you’re tired of fighting with a tangled frontend, Hyvä is your way out.

It depends. Some extensions will work out of the box. Others, especially ones with custom frontend components built for Luma, may need tweaks to play nice with Hyvä.

Hyvä uses a completely different frontend stack (Tailwind CSS and Alpine.js instead of Knockout and RequireJS), so anything heavily tied to Magento’s default frontend might break or need adjustments.

The good news? Hyvä has a growing ecosystem, and more and more extension vendors are offering compatibility packs. Plus, there’s an active developer community constantly sharing solutions.

Bottom line: expect to do a bit of frontend work, especially if your store uses a lot of visual/custom modules. But compared to the long-term headache of maintaining Luma or PWA? Still worth it.

Yes. Hyvä isn’t some side project that’ll disappear next year. It’s one of the most actively developed and widely adopted frontend solutions in the Magento ecosystem right now.

The team behind Hyvä is all-in. They release frequent updates, push performance improvements, and maintain a roadmap that actually makes sense. On top of that, the Hyvä community is strong. Tons of agencies, developers, and merchants contribute to its growth.

As for being future-proof: Magento’s backend isn’t going anywhere, but its default frontend (Luma) is already outdated, and PWA Studio isn’t a fit for everyone. Hyvä gives you speed, flexibility, and a modern tech stack that doesn’t feel like it’s stuck in 2016.

It’s not just future-proof. It’s a bet on a better future for Magento.

Yes, 100%.

Hyvä works with Magento’s native features, including multi-store and multilingual setups. If your Magento instance can handle it, Hyvä can handle it too.

You won’t lose any core functionality. Language switching, store views, currency handling, localized content, it’s all supported. Just keep in mind: if you’ve got custom frontend elements tied to specific stores or languages, you may need to adapt those for Hyvä’s stack.

But overall? Hyvä doesn’t limit Magento’s flexibility. It just makes it faster, cleaner, and way easier to work with.

Expect anywhere from 2 weeks to 4 months, depending on your setup.

Why the range?

• A lean store with standard features and few extensions? You’re on the fast track.
• Complex setup (custom modules, multi-store, heavy integrations)? Expect the upper end.

Yes. 100%.

Hyvä gives you a clean, flexible starting point, not a cookie-cutter template. It uses Tailwind CSS, which means you get full control over the design, spacing, typography, colors, everything. You are not locked into the default style of Hyvä.

Whether you want a minimal, modern vibe or something loud and bold, Hyvä can adapt. It’s built for custom work. Branding, layout changes, animations, you name it, it can be done. And without wrestling with Magento’s old, bloated frontend stack.

So if you’re worried Hyvä will make your site look like everyone else’s – please don’t. That only happens if you ask it to.

Yes, Hyvä works for B2B just as well as it does for B2C.

Magento’s B2B features: custom pricing, company accounts, quote requests, requisition lists; all still work. Hyvä doesn’t mess with your backend functionality; it just replaces the clunky frontend with something faster and easier to work with.

That said, if your B2B store relies heavily on custom frontend logic or third-party modules, some adjustments might be needed to make everything play nicely with Hyvä’s stack. But that’s normal with any frontend overhaul.

Bottom line: if your B2B store is slow, clunky, or a pain to manage, Hyvä can fix that. You’ll get all the Magento power, minus the bloat.

Yes. Hyvä plays well with Magento’s built-in multi-store and multi-language features. It doesn’t limit you, whether you run multiple brands, regions, or languages, Hyvä adapts.

That means you can deliver consistent, fast, and easy-to-manage experiences across all your stores without compromises.

Just keep in mind: complex setups might need some custom tweaks, but that’s true for any Magento theme.

Hyvä is built for Magento 2.4.4 and above. No exceptions. That means your Magento version needs to be at least 2.4.4 to install and run Hyvä smoothly.

On the server side, your setup should meet Magento’s standard system requirements: PHP 7.4 or newer (PHP 8.x recommended), MySQL 8.0+, and a modern web server.

Since Hyvä uses Tailwind CSS and modern frontend tech, you’ll want a development environment that supports Node.js (v14+) and tools like npm or yarn for building assets.

Bottom line: if your Magento backend runs solid, Hyvä will too. It’s lightweight and designed to speed things up, not slow you down.

Yes. Hyvä is powerful, but it’s not a plug-and-play magic product.

You’ll need a development team familiar with Magento 2 and comfortable with modern frontend tech like Tailwind CSS and Alpine.js – the core of Hyvä’s stack.

If you don’t have in-house developers, partnering with an experienced agency (like us 😉) is your safest bet. This isn’t a “click and go” setup; it requires coding know-how to customize, maintain, and keep up with updates.

Think of Hyvä as a high-performance sports car – amazing when driven by a pro, but not something you want to DIY if you’ve never driven stick shift.

The biggest challenge is rewriting the frontend from scratch.

Hyvä isn’t just a quick tweak or patch on your old theme, it’s a whole new tech stack with Tailwind CSS and Alpine.js, which means your old frontend code, layout XML, and JavaScript don’t carry over. You’re basically rebuilding the entire customer-facing layer.

That means customizations, third-party extensions, and unique frontend features all need to be re-implemented or adapted for Hyvä’s lean, modern setup.

It takes time and skilled developers who know both Magento and the new tools well. But once it’s done, you get a much faster, cleaner, and easier-to-maintain frontend, worth the upfront effort.

Hyvä comes with its own native checkout: light, fast, and designed to work perfectly with the theme’s clean frontend. It’s simple, reliable, and built to reduce friction for your customers.

Of course, you can also use Magento’s default checkout or integrate third-party solutions if you need more features. Just keep in mind that custom checkouts usually require some development work to mesh well with Hyvä.

At Baldwin, we often customize checkout flows to boost conversions and keep things smooth. Whether it’s Hyvä Checkout, Magento’s default, or a third-party option, you get flexibility without sacrificing performance.

Here are 3 real-world Hyvä-themed stores from Baldwin’s portfolio and beyond: all clear, functional, and focused on results:

WEBA

WEBA got a full Hyvä frontend makeover. We crafted a custom checkout flow focused on speed and ease, with smart features like address-first logic and in-flow FAQs to cut friction and boost conversions.

Thienpont Wine

Thienpont needed a frontend that matches their premium wine brand. We stripped out the old Magento frontend and rebuilt it with Hyvä for faster load times and an elegant shopping experience that truly reflects their quality.

Septodont

Septodont, a global leader in dental care products, sought to modernize their e-commerce platform to better serve dental professionals. Key features included a secure onboarding process, a custom tool for order and contract management, and a minimalist design that put product information front and center. 

Yes, absolutely. For every Hyvä store we build, we provide ongoing support and maintenance. We don’t just hand over the keys and disappear. We stick around to fix bugs, keep the theme compatible with Magento updates, and help you adapt as your business grows.

If you didn’t build it with us, no worries, we can still help, but we know our own code best and move fastest that way.

No, Hyvä doesn’t offer a traditional trial version. It’s a premium Magento frontend theme built for serious results, not dabbling.

But here’s the good news. We’ve got a live demo you can explore anytime: Hyvä Showcase by Baldwin. It’s a fully working Magento 2 store running Hyvä so you can see exactly how fast, clean, and user-friendly it is before you commit.

No guesswork. Just real, hands-on experience.

Lookbook Module

In eCommerce, great visuals sell. And our Baldwin Lookbook Module turns them into shoppable experiences. Instead of just showing off products, you let customers explore full looks and add items to their cart straight from the image. No extra clicks, just smarter shopping.

Store Pick-up Module

Give your customers the option to buy online and pick up in-store. With our Store Pickup module, they can see real-time stock at your locations, choose where to collect their order, and get notified the moment it’s ready. It’s all about convenience without compromising control, adding a personal touch that keeps them coming back.

Baldwin Stock Subscription Module

Your customers can subscribe to out-of-stock sizes on configurable products, something Magento doesn’t support out of the box. When their size is back, they get an automatic email notification, turning missed sales into easy conversions. It integrates cleanly with your store (and plays nicely with our out-of-stock swatches), giving you a low-effort way to boost customer satisfaction and recapture lost revenue.

Baldwin Omnibus Module

Staying compliant with EU regulations doesn’t have to be a headache. The Baldwin Omnibus Module helps your Magento store meet the key requirements of the Omnibus Directive: like showing the lowest product price from the last 30 days and flagging unverified reviews. It displays price history in a clean tooltip on the product page, keeps your admin informed about review compliance, and integrates into your store setup.

Read more:
https://www.baldwin.agency/blog/hyva-theme/building-for-the-future-why-we-create-our-own-baldwin-modules/

https://www.baldwin.agency/blog/hyva-theme/building-for-the-future-why-we-create-our-own-baldwin-modules-part-2/