A passion for artisanal patisserie, mixed with a heart for customer service and an eye for the detail, that is the recipe for success of Surprice. On the Surprice webshop, fans of artisanal ice cream can find an ice cream creation for each time of year. Customers ordering before Wednesday can pick up their ice cream pie as of Saturday at their local bakery shop.

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The new webshop design had to put the artisanal character of the products more to the front. Therefore, the Baldwin design team decided to let the qualitative product photography speak for itself, so visitors just feel their mouth watering when they visit the website.

Next to that, the new design was also made fully responsive. From now on, customers can order easily on tablet and smartphone.


Webshop: www.surprice.be

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