ilCaffe is a coffee shop and café chain based in Cluj-Napoca, Romania. The charm of this local business? The fact that it continously redefines the coffee experience with its distinctive blend of tradition and innovation. Important to mention? They have been rosting coffee for the past 30 years.
Renowned for its cozy ambiance and top-notch service, IlCaffe caters to a diverse clientele seeking both quality coffee and a welcoming environment. Offering a selection of freshly roasted beans and artisanal brewing techniques, each cup of coffee at IlCaffe promises an intersting flavorful experience. Believe us when we are saying this, as all the Baldwinners are starting the working day with a cup of coffee bought from their shop.
Beyond its beverages, ilCaffe also offers a selection of pastries and light meals, making it a preferred destination for breakfast meetings, afternoon breaks, and casual gatherings alike. With a passion for coffee culture, IlCaffe is a beloved choice for coffee enthusiasts throughout Cluj-Napoca and not only – thanks to the webshop we developed.
It all started with a list of start-up questions
We initiated our collaboration with the client by addressing a comprehensive list of start-up questions to map out the project. This involved determining key aspects such as hosting requirements, selecting the appropriate CMP, defining main features and modules, and outlining product synchronization. Additionally, we clarified the client’s needs for shipment and payment processes, ensuring a well-structured plan for a fast implementation.
Development process
Following our initial mapping, we proceeded with the development phase for ilCaffe, by choosing WordPress and WooCommerce as our platforms of choice. This decision was based on their alignment with the client’s business needs, offering both flexibility and scalability. WordPress’s user-friendly interface and WooCommerce’s robust e-commerce capabilities provide an ideal foundation for managing content and transactions efficiently. We customized these platforms to integrate with the client’s requirements, ensuring an optimized and cohesive solution that supports their operational goals effectively.
Tracking & marketing reports
As part of our development process, we implemented Google Tag Manager and Google Analytics 4 to enhance tracking and data analysis capabilities. Google Tag Manager allows for management and deployment of marketing tags without modifying code directly, while Google Analytics 4 provides advanced insights into user behavior & engagement across the website. This setup ensures comprehensive tracking of key metrics, enabling data-driven decisions and optimizing the overall user experience.
Webshop: https://www.ilcaffe.ro
