In the fast-paced world of e-commerce, staying ahead of the game is non-negotiable. At Baldwin, our faith in Magento paired with the Hyvä frontend runs deep. However, rather than simply reacting to customer needs, we took a proactive approach. By investing in research and enhancing our capabilities, we built high-performance, customized frontends faster and more efficiently.
Checkout our Proof of Concept here >>
The Challenge
Going from months to weeks and from weeks to days
Magento remains one of the most robust and scalable e-commerce platforms, but it comes with its complexities. Many businesses struggle with long development times and high costs when creating a tailored online store. Traditional frontends often require high customisation, leading to prolonged project timelines. At the same time, platforms like Shopify have gained traction due to their ease of use and quick go-to-market capabilities.
We saw an opportunity to bridge this gap by streamlining Magento development, allowing businesses to benefit from both flexibility and speed.
We decided to focus our efforts on:
- Lowering the development costs
- Shortening the go-to-market time
- Addressing poor core web vitals & speeding up load times
Customising Magento themes and ensuring smooth integrations often took longer than expected. This led to increasing both cost and complexity. Magento’s default frontend often led to performance bottlenecks, making it hard to meet Google’s performance standards.
Our Approach
Anticipate the needs of e-commerce businesses
Rather than waiting for client requests, we anticipated the needs. Our team of developers and designers worked together to refine and optimize the Hyvä frontend. The purpose was to improve the user experience but also to reduce development time.
Through our R&D investment, we built a framework that allows us to:
- Deliver fully customised frontends for large-scale shops at an accelerated pace.
- Launch a basic yet high-performing Magento store within days instead of weeks.
- Stay agile with customisations without compromising the performance.
- Compete with the go-to-market speed of Shopify while retaining Magento’s robustness.
What ground did we cover?
Hyvä optimized modules
We’ve built a suite of in-house modules that blend with Hyvä, enhancing Magento’s default functionality and further improving performance, flexibility, and ease of use.
Core web vitals optimisation
By adhering to best practices, we enhanced Core web vitals metrics. Our Magento stores deliver superior loading speeds, interactivity, and visual stability.
Enhanced customisation options
We developed an intuitive system that allows businesses to quickly adjust theme colors, logos, and typography.
Magento did not natively offer this level of flexibility, but we made it possible, enabling a store to be set up and customised within days. Yes, you got this right. Days.
Accelerated custom development
By leveraging the Hyvä theme’s templating system, we streamlined custom adjustments, making the process faster and more efficient.
Our efforts not only speeds up development but also enhances performance on Google’s Core Web Vitals, ensuring better SEO rankings and user experience.
The results
The impact of this initiative has been remarkable. By answering common client needs upfront, we have removed bottlenecks in the development process. Businesses no longer need to wait weeks for a fully functional online store. Instead, they can go live faster, test their markets sooner, and scale their operations. Our optimizations ensure that even large-scale e-commerce platforms benefit from the speed and efficiency of our tailored Hyvä solutions.
Why this matters for your business
Because time is money. Speed is a game-changer in e-commerce, giving businesses the agility to evolve and refine their online presence.
Our commitment to innovation ensures that our clients receive not just a Magento store, but a future-proof solution. By aligning Magento’s flexibility with Shopify’s speed advantages, we provide the best of both worlds.
At Baldwin, we don’t just build webshops; we engineer growth. We combined Magento’s power with Hyvä’s efficiency. And then we enhanced it with our own expertise. And that’s how we are aiming to set new standards in e-commerce development.
