Curious about what’s the future like, huh?
2025 is just around the corner and it promises to be a year of bold web design trends that will shape the digital landscape into a playground. But these seriously cool trends aren’t just pretty faces; they’re here to make your website more engaging, more immersive, and way more fun to use.
Let’s see what are the biggest trends shaping web design in 2025, and how they can give your site a cutting-edge, next-level experience.
Playfulness: 3D elements & interactive animations
We already know websites have stuff to do – sell products, transmit information, establish your business’ online presence. But in 2025, websites aren’t just working, they are also playing around.
Imagine a website that feels more like a playground, with interactive animations or scroll-triggered effects that invite users to have a little fun while they’re browsing. 3D elements and interactive animations are making websites come to life with an immersive feel. Not only do they look cool, but they also provide a more engaging way for users to interact with your brand.
At Baldwin, we love giving visitors a reason to stick around, and among the websites we create, are websites that make people smile. We believe a dash of fun leads to a dash of loyalty – and keeps your audience engaged longer than the average attention span.
Take a look at how interesting these custom illustrations & animations make our client’s website feel & look.
Parallax scrolling: main character impression
Parallax scrolling has been around for a bit, but it’s going next level in 2025 with advanced motion effects. It’s everything to do about storytelling and movement. Subtle movements create depth, intrigue, and an almost cinematic experience, giving users the sense that they’re in a mini-movie, and they’re the main character.
Dynamic cursors: a small thing that matters
Here’s something you probably didn’t see coming: the unpretentious cursor is getting into the spotlight. In 2025, your cursor can become an experience all on its own. Whether it changes shape or color or takes you to “Read More” directly on a different page, the new dynamic cursor is here to add personality to your site.
Adding that “Whoa, what just happened?” factor to your website might just be the next great thing. For our client, Lochting, we crafted a dynamic cursor that’s fun to navigate with, inviting users to explore more.
Overall contemporary look: simplicity & unique style
Even if your website doesn’t include every high-tech feature, like 3D animations or dynamic scrolling effects, it can still look fresh and modern with the right design choices. A contemporary look is all about clean lines, thoughtful layout, and a few memorable details.
For N.E.W.S. we’ve created a visually captivating background – like a scratched, retro texture that gives the website a unique feel. Both clean & urban, eye-catchy but not overwhelmed.
Up to now, we’ve explored 4 of the 5 playful and aesthetic features that web design is embracing in 2025. And it’s time for the last one & the most important one.
The one to rule them all.
The one who shall be named.
Functionality
Regardless of how visually stunning your online presence may be, it’s all for nothing if users can’t find what they’re looking for. Functionality must always come first, even amidst the coolest web design trends’ features.
We understand how essential it is for visitors to quickly find exactly what they’re looking for. That is why a focus on advanced filtering, for example, can intuitively guide users straight to their desired content. With more complex yet user-friendly filtering options, your webshop becomes an efficient search experience.
For our client, Antwerp Diamonds, we incorporated advanced filters in order to allow users to narrow down their search for diamonds by precise criteria, from color to symmetry or fluorescence, carat or cut.
With smooth navigation and filtering options tailored to the visitors’ needs, we made searching simple and effective, so users can find exactly what they want with just a few clicks.
2025’s web design trends are here to make your site fun, interactive, endlessly scrollable but still efficient. We know how to blend the latest trends with consistent design principles, so your website stays fresh for the future but is built to last.
And even more, we never forget the ultimate rule – to create a website that’s not only on point trend wise, but also completely and genuinely you.
If you’re looking to dive deeper into the process of drafting a comprehensive website design RFP (Request for Proposal), check out how to write a website design. This guide provides valuable insights and tips to ensure you articulate your project requirements effectively.
