Webshop development

Baldwin develops your tailor-made webshop and integrates it with your stock system or accounting software. Using either the open source system of Magento, either with a custom programmed application, we will make all your (online) dreams come true.

It doesn’t matter if it’s B2B or B2C

We develop webshops for sole traders or family owned companies, for not even launched start-ups or hundred years old multinationals.

But most of all, for people. And we go 100%.

With years of experience in B2B and B2C webshops, Baldwin can help you with webshop development and give professional advice along the way. We convert designs into interactive online stores and we do this completely in-house.

Our development team works AGILEly to deliver quick results. We implement all of the technical SEO rules throughout the development process. This way you don’t only have a good looking webshop, but also a technically well crafted one.

Technical analysis

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We investigate the technical challenges of a project with a focus on key functionalities and required improvement areas, such as module and add-ons compatibility, upgradeability, optimizing for site speed, security updates, etc. Based on this technical, you’ll know what needs to be improved.

Magento 2 webshop development

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We are specialised in Magento development. Magento is an open-source e-commerce platform that’s very popular and widely supported all over the world. Magento is very flexible, which means it’s suitable for both small and large, B2B and B2C webshops.

Third party integrations

As a webshop owner you also want specific functionalities such as a stock system, shipment integration or payment provider in your shop. Baldwin has successfully integrated different functionalities in the past years for different customers and projects in Magento.

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We can take care of the following integrations for your webshop:

  • Integration with CRM-systems
  • Integration with points of sale systems (Shopplus, Softtouch, etc)
  • Integration with accounting systems (Exact online or other)
  • Integration with ERP-systems (Unit 4/Venice, SAP, Navision)
  • Integration with payment solutions (Multisafepay, Mollie, Adyen, etc)
  • Integration with logistic partners (Bpost, DPD, UPS, DHL, Sendcloud, etc)
  • Integration with Product Information Managers (Akeneo)

Custom solutions

Nothing is too crazy for our developers as long as you have a plan! If you have a specific wish or a great idea, we can make this a reality through custom webshop development. With Baldwin by your side, your options are pretty much limitless.

On Magento 2 we have built quite a lot of custom modules. A few examples of our custom work:

  • Lookmaker
  • Store pick-up module
  • In (physical) store product reservation
  • Technical product wizard
  • Blog module
  • FAQ module
  • Jobs module

Are you not a digital hero? No problem. When your shop is ready for go-live, we invite you for an extensive personal training to run your webshop like a pro. Do you have a question or a problem with your webshop after go-live? Our support team comes to your rescue.

Selling online doesn’t only involve knowledge of your product, you need to understand how the internet works. Keeping your webshop up-to-date can be a time consuming process. If you don’t have the necessary skills or resources in-house to manage your webshop, the Baldwin team can help you.


To run your online business successfully, you will have to get the hang of certain tools for handling your webshop orders, analyse your webshop statistics and do online marketing: Magento, Google Analytics and Adwords, Social media and e-mail marketing tools like Campaign Monitor or Mailchimp. We will be happy to train you using those tools, to whatever level you want to go.

Technical maintenance

Our development team stays on top of the latest security updates for your Magento shop. As soon as ‘security patches’ are released, we install them on your webshop, before any security issues might occur. This way, you can sleep on both ears.


Read about how to succeed online

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You like what you read? Let's get the collaboration started!

Are you thinking of starting a new project? Or maybe you're considering improving an existing one? We're all ears when it comes to your needs and ready ask the right questions - just enough to see your project come to life. Tell us more, so we can put your plan into action - from A to Z!

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