Wizmo is one of our clients whose business is not e-commerce but offers real estate listings in Romania. You now might be wondering “how come you’re working together, then”? The answer is simple: because they needed a young & vibrant website and a marketing plan that could perfectly match it.
Website: www.wizmo.ro
How we helped Wizmo? With a full-cycle application development: from the initial requirements to product design and development, quality assurance testing, deployment, ongoing maintenance. Moreover, another challenge was to grow the platform in terms of content (SEO), along with establishing the marketing strategy.
Strategy
It all began with market research, based on which we identified the challenges and the opportunities we will face for this client. Based on the conclusions, we proposed the lines for developing the brand and what are the smartest investments for their marketing budget.
Development
The custom-made website needed to help real estate developers, real estate agents, home buyers, home sellers and tenants alike. The challenge was to build a platform that would fit all the functionalities needed, in a simple and intuitive interface: mobility score for listings, client’s reviews, user login & registration, Campaign Monitor integration, options on filtering & sorting the properties, map views, messages, etc.
Moreover, it integrates features created for real estate agencies & developers: agent’s account to manage the properties, CRM or XML feed import, API integration, custom reports & statistics and higher ranking for specific listings. We also implemented advertising possibilities through the real estate platform. How cool is this?
Advertising
After a preliminary audit, based on which we selected the advertising channels and took care of the budget split, we started implementing campaigns. As such, the Google Adwords network is our main channel, followed by a collaboration with various real estate search engines, sustained efforts of PR activities, bloggers, media and events.
At Baldwin, we like to base our advertising efforts on accurate statistics. That’s why we implemented in Analytics events such as listing preview, company preview, add to favorites, click on agency URL, account authentication, click to call, etc. Moreover, we create monthly personalized reports for real estate agencies/developers that own a subscription on Wizmo.
