Fashionteam is 5 fashion shops in one: Gibsy, Viruss, Rufus, Inconnue and Victory. The target audiences of each brand are slightly different, but all brands share their passion for high-end fashion.

Webshop: www.fashionteam.be

Fashionteam webshop - Baldwin

Five brands, one team

Online, the five strong brands unite as Fashionteam. Our design team went for a clean and functional webshop design, consistent with the existing Fashionteam branding and suiting the style of each individual brand.

Omnichannel strategy

Fashionteam’s five brick-and-mortar stores by the sea have each been established names for years. To provide their existing customers with an even better service, the management decided to go omnichannel: the new webshop is not only meant to sell online, but must also stimulate in-store sales.

To fulfil the omnichannel goals, Baldwin developed a handy reservation functionality: Clients can reserve any product online to try it on in-store.

Next to that, each product detail page has a clear measurement table, to help visitors pick the right size online. In the looks section, visitors are inspired to new combinations, just like they would in-store.

Synchronisation with XLent

For the stock management of their brick-and-mortar stores, Fashionteam uses the XLent ERP system. Baldwin developed a custom synchronisation between the impressive product database in XLent and the Magento webshop. The collection of over 6.000 different products has been turned into a clear and user-friendly navigation menu.

Via the Magento back-end interface, the e-commerce manager can decide on any given time which products should be visible in the online store.

E-commerce coaching

The Fashionteam webshop is run by a brand new dedicated e-commerce team. Baldwin was happy to share its experience through extensive e-commerce coaching. Our experts trained the team on SEO, product photography and webshop management.

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