Rosette la Vedette deserved a new design and development for their webshop. The mission of Rosette la Vedette is to bring color to dark days. At 34, Wendy was diagnosed with breast cancer and lost her hair because of chemotherapy. As she was too optimistic to wear boring hats with boring colors, her mother made her personalized hats in bright colors. Wendy decided to make fellow cancer patients happy as well, and launched an entire collection of fashionable hats, called ‘Rosette la Vedette’. With her trendy hats, Wendy wants to break the taboo of hair loss through chemotherapy. With this mission in mind, Baldwin redesigned the existing webshop.

The existing logo was kept, but the rest of the webshop changed drastically. Rosette la Vedette is a story told for and by strong people, therefore, the personal stories of fellow patients received a central spot on the shop’s homepage and on the product detail pages. Next to the collection, the site also contains informative content on how to deal with hair loss by chemotherapy and style tips to look good, and feel good, despite the hair loss. This content was brought upfront in a separate section called ‘chemotherapy and hair loss’.



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