Out at Home is a Belgian specialist in the sale of above ground pools and spas. The company already launched a Magento webshop to offer other products for all kinds of outdoor fun, next to swimming pools. For the expansion outside of Belgium, it was time for an upgrade of the webshop. That’s why they called upon the help and expertise of Baldwin.

Magento 2 webshop Out at Home

Tight deadline for webshop launch

Out at Home offers an extensive range: from pools and spas, to barbecues and greenhouses. Since it mainly deals with garden products, this shop is very seasonal. The company came to us with tight deadlines, making the project a true challenge. The new domain had to launch in time for the webshop pages to start ranking in Google. With this rapid launch, the webshop could score optimally in terms of SEO in time for the sales season.

Through smooth cooperation between all parties and weekly meetings, we made it possible to meet the deadlines. We successfully went live with the new webshop in just three weeks! All the basic functionalities of the webshop are now live, allowing us to make further improvements later on.

Change of domain name

The previous Magento webshop of Out at Home could be found under a .be domain name. But since the company wants to expand outside of Belgium, a change to a ,com domain name was necessary. However, the old webshop is still active to continue generating sales in Belgium. In the future, we will put the necessary 301 redirects in order and the .be domain name will be discontinued.

Hyvä Themes for Magento 2

Besides Lochting, Out at Home was the first project for which Hyvä Themes was implemented. Hyvä Themes overrides the Magento 2 frontend. By using Hyvä Themes, it is possible to develop a Magento 2 webshop faster and on a lower budget. Our frontend developers were also challenged positively by moving away from the Magento layout.

Webshop functionalities

Magento 2 Page Builder

Page Builder is a Magento extension for creating CMS pages by dragging and dropping pre-built elements. For Out at Home, we made full use of the Page Builder. This way no widgets were needed from developers, which accelerated the process.

Warehouse management system connection

Our developers implemented the warehouse management system Picqer. The integration between Magento and Picqer automatically synchronizes the stock between the webshop and the stock system. In addition, the shop automatically sends the orders to Picqer. The warehouse management system keeps track of Out at Home’s stock. If the customer buys something, Picqer is responsible for packing and sending the order.

Contact form and live chat

The webshop is equipped with a contact form and live chat capability. LiveAgent was built into the webshop for this purpose, to centralise both systems into one account.

Fast Magento webshop

We are very proud of the result of this collaboration. In record time, Out at Home has a new webshop, which is ready to score internationally this summer season. Moreover, the webshop has an optimal speed, resulting in an even more pleasant the shopping experience. Google also takes this speed into account when ranking the website.

Are you also looking for a Magento webshop that scores well and lets your company grow internationally? Let us know all about your plans through our contact form!

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