Medicare is a well-known supplier of medical products. Its customers are doctors, home nurses, med school students, and all those looking for quality medical products with an emphasis on service. The client acknowledged the importance of having an updated website and that’s why he trusted us to migrate its webshop to Magento 2.
The new webshop of Medicare runs into the same Magento backend installation as Hysop, another medical webshop run by the client.
Development & design
Our way of working is pretty simple: it all starts with a briefing for development. During this meeting, we gather all the data we need regarding the client’s requirements and the features that need to be implemented. Medicare had a special request: to first have to approve an account before the customer can see the prices and order products. Challenge accepted.
Our designers started sketching the wireframes. They are very useful to integrate the design and UX wishes of the customer into the webshop. After the wireframes were approved, we started the design phase. It had to be clean, simple and product-oriented.
Tracking and configurations
Any marketer likes to rely on accurate data. Therefore, we always make sure we properly configure Google Analytics, Google Tag Manager, Bing Webmaster Tools & Google Search Console. We made sure we installed the Balwin’s SEO module in order to access enhanced e-commerce tracking features and unique SEO functionalities:
- Canonical URLs
- Hreflang tags
- XML sitemap
- Nofollow directive
- Automatic redirects etc.
➡️ Read more about our SEO module.
With the SEO & SEA features properly implemented, a happy client motivated to grow its business and a development team ready to assist, we’re sure Medicare is ready to help the medical sector with its high-quality products and services.
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