Our collaboration with Lotana started many years ago. Lotana was already running on Magento 1 when they reached out for an upgrade to Magento 2. At that point, this wasn’t just a technical migration but a full level-up.
Founded in 2008 by Tim Schoors and Marjolijn Van Mellaerts, the webshop originally operated as Spelmagazijn. What started as a passion for games quickly became a thriving online business offering board games, puzzles, toys, and creative materials.In 2015, they rebranded under one umbrella name: Lotana: a heartfelt combination of their daughters’ names, LieseLOT and ANAbel.
It’s all about fun and games
The first level-up: from Magento 1 to Magento 2
Migrating from Magento 1 to Magento 2 was the perfect opportunity to implement improvements across the board.
- Full migration of products and customers
- Password retention for good user experience
- ERP integration testing and optimization
- Performance improvements across the platform
- Multi-language setup (EN, FR, NL) with extra store views
- Cross-domain tracking for marketing performance
We ensured that everything functioned just as smoothly as before, but only faster, cleaner, and future-proof.
The Magento webshop was connected to an ERP system, requiring precise testing and synchronization. We made sure every integration worked properly post-migration.
The payment provider MultiSafepay was optimized to ensure smooth transactions, and we implemented custom modules for:
- Gift cards (redeemable or sendable to friends)
- Reward points system (2 points per €1 spent)
Because what’s a game without rewards?
Moving fast forward to 2025
Level up: migrating from Luma to Hyvä
Last autumn, during a Magento upgrade, Lotana was already on Magento 2 when we executed another major transformation. This time, the focus was frontend performance and future scalability.
Complete frontend rebuild: Luma -> Hyvä
We rebuilt the entire frontend from Luma to Hyvä, using our own product, Hyvä Baldwin Theme (HBT) as a foundation.
The Hyvä Baldwin Theme acts as a performance-driven base theme with pre-implemented functionalities and optimized frontend architecture.
By removing unnecessary frontend bloat and modernizing the stack, the webshop gained significant speed improvements and a better user experience.
The next level will get unblocked soon
Unblocking the Hyvä Checkout
Hyvä Checkout is a fast and simple checkout for Magento 2 websites. It replaces the default Magento checkout. It loads quickly and is easy to use. The design is clean and clear. It uses less code, so the page works faster. This helps customers finish their orders more easily.
The next step in our collaboration with Lotana is to implement Hyvä Checkout in their current shop.
Stay tuned… we’ll keep you posted!
Webshop: www.lotana.be
