Women with urinary incontinence usually only have a minimum of pesky sanitary pads to choose from. This young startup from Antwerp offers a comfortable alternative: sexy undergarments, equipped with special three-layered absorbing technology. Hans Versmissen, founder of Entusia, discovered the product in Canada and decided to sell the undergarments in Belgium through a webshop. Accompanied by nothing more than an idea and a name, he came knocking on our doors. We answered.

Baldwin supported Entusia in every phase of the project:

Company logo & Corporate Identity

The logo was designed by the Baldwin design team. Out of a number of options, Entusia decided to go with the logo that represented their unique three-layered technology. To accompany the logo, a fitting corporate identity for web and print was developed as well.


Baldwin didn’t limit itself to just the development and design of the webshop. We supported Entusia throughout other aspects of the project, such as selecting a hosting partner, payment provider and photographer.

Design and Development

This project wasn’t just a challenge for founder Hans, but for Baldwin as well. The development team constructed the shop in Magento 2 for the very first time. This is the latest version of Magento, which was launched in the final quarter of last year.


In order to promote their product towards women with urinary incontinence, Entusia will be contacting several doctors and urologists in the upcoming months. For this, Baldwin designed a booklet, business cards and custom packaging with the printed logo.

Webshop: www.entusia.be

webshop ontwerp en ontwikkeling bij Baldwin in gent

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