If you are a happy owner of a business, Google is one of the places where you want (and need) to be. The plan of going digital is in vain without the creation and configuration of your company’s Google tools. Which ones, you wonder? We recommend you to start with Google Analytics, Google Tag Manager and Google Ads.
1. Create a free Google account
If you don’t already have a Google account, the very first step is to create one. It will be the access point to all your Google products and tools.
Steps: (1) Go to https://accounts.google.com/signup & complete the form with your First Name, Last Name, Username, Password => (2) Verify your phone number => (3) Complete your personal information => (4) Set your preferences regarding your phone number => (5) Accept Privacy & Terms and click on Create Account => Your account is created.
2. Create your Google Analytics Account
Once you have set up your Google account, you can create the Analytics Account.
Steps: (1) Go to https://analytics.google.com/analytics/ & Click Sign up=> (2) Complete your account name, website name, website URL, select your Industry Category, adjust your reporting time zone & click on Get Tracking ID => (3) Accept Google Analytics Terms of Service => Your tracking ID is generated.
2.1. Let the Advertising Agency properly configure your Google Analytics account
Steps: (1) Click to Admin => (2) Go to User Management => (3) Click on (+) => (4) Select Add new users => (5) Insert your Digital Marketing Agency’s Email Address & give them full access (Edit) to your account => (6) Add permissions => Succes!
Google Analytics is a powerful tool. It takes only one incorrect set up to corrupt your data. Good thing you are working with a team of Google Analytics Certified Agency. 😉
3. Create your Google Tag Manager Account
Steps: (1) Go to https://tagmanager.google.com & Click on Create account => (2) Complete your account name and Country. Set-up your container by filling its name and select the place where you’ll use it. For your e-commerce shop, it will be web. Click create => (3) Accept the Google Tag Manager Terms of Service Agreement => (4) Your Google Tag Manager code will be generated. Click OK => Success.
3.1. Let the Advertising Agency properly configure your Google Tag Manager account
Steps: (1) Go to Admin => (2) User Management => (3) Click New => (4) Add email & Select Admin for the Account Permissions. Select Publish for Container Permissions & click ADD => Success!
4. Create a Google Ads Account
Steps: (1) Go to https://ads.google.com, fill in your website & press continue => (2) Fill in the data regarding your budget, target audience, set your bids and create your ads & press save and continue => (3) Complete your payment information.
4.1. Let the Advertising Agency use your Google Ads account
Steps: (1) Go to Tools => (2) Account Access => (3) Click on + => (4) Select admin, enter the email address and send invitation.
This way, you will have full control over your data and you will be able to select by yourself the access level you want to share with others. Depending on your goals, you will need to offer full or partial access to your Google tools.
Don’t forget about your company’s Facebook assets: the business manager account, the page, the pixel, the catalog, the advertising account & granting access to them.