The goal of Google Search has always been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.
The search results page, too, has changed to help you discover these new types of information and quickly determine what’s most useful for you. As Google continues putting efforts to improve Search and provide a modern and helpful experience, they’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.
“With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”
What’s new for text ads?
When you search for a product or service and Google has a useful ad to show, you’ll see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from. It replaces the green outlined label that Google introduced in 2017.
What’s new for organic listings?
The name of the website and its icon appear at the top of the results card to help anchor each result, so you can more easily scan the page of results and decide what to explore next. The site name and bread crumbs appear in black text next to the favicon and both display above the title link in a similar structure to the new text ad treatment. Prior to this update, the site name and breadcrumbs appeared in green text below the title.
As Google continues to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows Google to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.
The new design is rolling out to mobile first. Presumably it’ll roll out to desktop soon as well.