What is omnichannel? It’s all about linking your online and in-store shopping experience in order to provide a seamless all-round service for your customers.
Shoppers want to purchase at any given time, through different channels, on any device they own and expect a variety of delivery options. Magento helps you to meet the needs of your customers by creating world-class omnichannel experiences.
Omnichannel shopping experience with Magento
A better in-store experience increases sales and customer loyalty
What? In-store? I thought we were talking about an online webshop???
Have you thought about the option to let your customers buy items online and pick up their orders in-store? This not only makes them happy but it also means serious money. Those that pick up their order in-store spend an additional 30-40 percent more in that store. (perfect timing for your sales team to up-sell)
Offering ship to and from store capabilities and an endless aisle of inventory in-store means that a customer never leaves empty-handed. Magento integrates with a wide range of POS providers in order to synchronize the whole customer experience and centralize all customer data. So you know exactly what the previous orders of a given customer were when they pass by your physical stores.
Centralized order management for first-class omnichannel experiences
Would you like to centralize global inventory, intelligently source items for the fulfillment, and merge your online and offline worlds? Well, now you can. With Magento Order Management you can also increase efficiency, reduce costs, and provide a seamless omnichannel shopping experience. Maximize omnichannel retail by shipping to and from anywhere and exceed customers’ expectations and they will keep coming back.
Omnichannel is a must in order to stay competitive
If you haven’t been looking towards omnichannel then now is the time. Quite a lot of bigger players already adopted to the omnichannel strategy and they are more than happy they did because being present on all channels where your customers are active leads to higher revenues, reduction in the total cost of ownership (TCO), lower inventory costs, operational costs, and less promotional pressure.
Flexible Order Fulfillment will grow your business
More fulfillment options mean more sales. Reduce the operational cost of managing multiple warehouse inventory or global inventories by turning your stores, suppliers, and partners into mini distribution centers. Grow sales by exposing your store inventory to online shoppers and provide flexible fulfillment options, including ship-from-store, ship-to-store, buy online and pick up in-store.
Expand your sales experience
Connect all your data streams to give a perfect service to your clients and boost the impact of your sales team. Imagine a client walking into your store and as soon as they walk in, your sales team will know the last purchases of that person and they can see if there is something in their shopping cart. Sounds like a futuristic movie? Nope, the future is here and this is already happening in different stores with the help of advanced face recognition cameras that connect to different data streams.
Increase your marketing impact
Follow your clients and prospects cross devices, measure their engagement and connect with them when they are ready to convert. You can measure if clients who have seen your online advertising visit your physical store to check the product they got interested to purchase it on the spot after testing. This will make it easier for marketers to show ROI on advertising when no direct online sale follows when someone clicks an ad.
Being able to closely monitor and nurture your prospect throughout the whole sales funnel will boost the checkout success and your overall revenue.
OK, that made sense. But why Magento?
No other e-commerce platform will give you the power to create unique, limitless, and engaging shopping experiences while offering top-notch security, incredible performance, and low TCO benefits of cloud services. Enjoy a wide range of rich, out-of-the-box features, an unlimited ability to customize in order to meet the needs of your business and make it work together with the systems and infrastructure you already own.
The long list of third-party integrations will make your life easier when you want to make certain connections or offer extra services and functionalities to your customers. With Magento Commerce, you’re supported by a global ecosystem of merchants, partners, and developers, who will bring your commerce vision to life.
And what about Shopify? We compared both Magento vs Shopify in this blog post. Learn all about the differences between these two e-commerce platforms.
Come and join us for a coffee so we can talk about your steps towards a seamless omnichannel strategy for your business. Or send us all your questions through the contact form.