SEO module for Magento 2

Baldwin’s SEO module for Magento 2 comes with a series of tracking and SEO functionalities, developed based on extensive 1st hand experience and thorough research.

Taking the custom development into our own hands can be difficult sometimes, but it gives us the opportunity to create new efficient solutions for Magento 2.

Advanced tracking

Google Tag Manager

Seo module configurations for Google Tag Manager (GTM)

Baldwin’s marketing team strives to get development independence, meaning that their goal is to be able to allow themselves and our customers to implement tracking and tracking codes in the shortest time possible, with the lowest costs. As such, they are intense users of Google Tag Manager (GTM).

Google Tag Manager is a Google-developed tool, that allows us to quickly and easily update tracking codes and related code fragments collectively known as “tags” on your website or mobile app.

With the SEO module, adding the GTM code to your website requires only a copy-paste of the container ID (GTM-XXXXX) from the Tag Manager interface to the Magento Admin.

Enhanced e-commerce and user actions

In terms of user tracking, Baldwin’s SEO module uses enhanced e-commerce features that allow you to have an in-depth look over the user interaction throughout the sales process, as well as monitoring specific user actions.

The enhanced e-commerce features were implemented based on direct Google documentation, the information below will be available in your Analytics account, upon its configuration:

  • Product Impressions
  • Product Clicks
  • Product Detail Impressions
  • Add / Remove from Cart
  • Checkout
  • Purchases
SEO Module GTM Google Analytics

Apart from e-commerce information that will help you to better understand where your customers drop off in the sales funnel, we also track specific user actions, that show purchase intent and which can be a good trigger to bring back traffic to the webshop.

We track:

  • Adds to wishlist
  • Site searches
  • Sent contact forms
  • Newsletter subscriptions

Beyond the user interactions mentioned previously, we collect extra information about users to help you better understand the context of these actions. As such, we also track:

  • Search queries
  • The payment method used
  • The country and the city where the order will be delivered
  • Page type
  • If the customer is logged in and in which customer group he’s added

With the SEO module, not only that you’ll benefit from advanced e-commerce tracking, without any extra custom development, but you’ll also monitor more closely the visitor’s interest and interaction with your company. And the best part: you get to access all this data in your Analytic account.

Unique SEO functionalities

Canonical URLsCanonical urls in SEO Module

Usually, product and category pages can be accessed via multiple URLs, depending on the user’s point of entry and navigation flow. In cases like these, where you have a single page accessible by multiple URLs, or different pages with similar content (for example, a page with both a mobile and a desktop version), Google sees these as duplicate versions of the same page.

Google will choose one URL as the canonical version and crawl that, and all other URLs will be considered duplicate URLs and crawled less often.

With the SEO module, you will be able to explicitly tell Google which URL is canonical, with just a few clicks.

Hreflang tags

If you have multiple versions of a page for different languages or regions, tell Google about these different variations. Doing so will help Google Search point users to the most appropriate version of your page by language or region.

With the SEO module, you will be able to set up the hreflang tags without extra development.


A sitemap is a file where you provide information about the pages on your webshop. Search engines like Google read this file to more intelligently crawl your site.

A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.

With the SEO module, you will generate 4 different sitemaps based on the page types on your store: category sitemap, products sitemap, blog sitemap, CMS pages sitemap. This will also give you a better understanding of what’s performing in SERP and where issues occur.

Search results page

We transformed the default search results page into a Google index-ready page, that contains proper headings and meta information.

With the SEO module, if searches are run often by visitors, this will increase the likeability of that specific search result page to be indexed.

Nofollow directive

“Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.” This means that Google will not transfer PageRank or anchor text across these links.

With the SEO module, you can easily add or remove no-follow directives from certain links, depending on your link building strategy.

Automatic redirects

One of the most challenging aspects of running a webshop is making SEO keep up with the stock availability. For indexed product pages that occupy a great position in SERP, it’s a waste to redirect all that traffic to a 404 page.

With the SEO module, you won’t need to worry anymore about redirects, as it adds automatically a 302 redirect when a product is disabled and a 301 redirect when the product is deleted. This means you get to keep your organic position, with no extra work.

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