Web Design Trends to Look Out for in 2021

When it comes to web design, Baldwin always keeps an eye on the latest trends. Web design is all about being innovative and constantly stealing the spotlight. In other words: don’t be afraid to experiment with the newest styles, technological advances and developments! As 2021 is coming, we’ve put together our favourite web design trends for the new year.

Dark mode

Dark mode is the web design trend that has emerged in 2020 in both web and mobile design. Program developers and coders have been working with dark backgrounds for a long time. Eventually, dark mode is now more popular than ever for internet and smartphone users. Many major tech giants and popular websites introduced the famous ‘Night Mode’. Big names like Google, Apple, Twitter, Reddit, YouTube and WhatsApp offer users the ability to easily shift to dark backgrounds.

The advantages of dark mode are well known by now. It has an impact on users’ eyes, reduces battery consumption and makes it easier to stay focused on your work. In addition, dark mode stops the inconvenient feeling of bright light. No more headaches that feel like staring in the sun all day. We believe that dark mode will gain even more popularity in 2021!


We have mentioned this before, and will likely continue to do so. Minimalism carries on to be a trend in web design. In the covid-19 times we all struggle with the chaos, changing rules and regulations. Therefore, people are longing for minimalism in 2021. The usability and simplicity of minimalistic designs is relaxing for users. This trend helps to stay focused. No chaos and distraction from the products thanks to soothing colours.

For one of our clients, Lotana, we went for a simple and clear web design. The project itself was challenging, consisting of no less than five sub-websites. However, its design is minimalistic. It’s all about user friendliness, putting the products in the spotlight.

Lotana overview page board games

Cartoon Illustrations

Stock photos are no longer doing the trick. The boring times where websites only consisted of texts and images are over. Web designers experiment with the human-centred approach. This trend is all about showing emotions and humanity to users. Personalisation is hot, so why not add a personal touch to your website as well? Furthermore, inclusive cartoon illustrations will gain popularity in 2021. Seems like we have some creativity to look forward to in 2021!

You can find a great example of personalised cartoons on our own website. All of the illustrations are based on the Baldwin team in action.

Web Design Cartoon Illustrations

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Web Design Trends to Look Out for in 2021

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